Newlands Park Decision Day








What is #saveourtown?

#saveourtown is an independent campaign to raise awareness of plans to transform Luton town centre with major regeneration proposals called Power Court and Newlands Park, which would give the town an annual economic boost of more than £250million and create 10,000 new jobs.

We're not alone

A UK planning record number of people – 11,000 – supported the proposals when first unveiled in 2016 and, with a planning decision hugely delayed due to one major objector, we aim to make sure their voices are not forgotten. It’s also our goal to engage with thousands of other Lutonians and local people about this once-in-a-lifetime opportunity.

Latest news from #saveourtown

Power Court is APPROVED

Power Court is APPROVED

A campaign group says that tonight’s historic decision to grant planning permission for Power Court is only “half time” in the quest to #saveourtown.  Luton Borough Councillors this evening listened to the will of an overwhelming amount of Lutonians in approving the...

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Lutonians – your town needs YOU

Lutonians – your town needs YOU

The countdown has begun on one of the biggest weeks in Luton's history - and your town needs you. Homegrown boxing hero Linus Udofia is leading our call to action with a clear message that Luton needs the jobs, opportunities, and prosperity that Power Court and...

What is #saveourtown trying to achieve?

#saveourtown is an independent volunteer-led campaign group made up of Lutonians. We love Luton, but we know there’s room for progress. There now exists a once-in-life-time chance to support major transformation of our town, the like we have never seen before.

A dual-site regeneration proposal for Power Court, in the heart of the town, and Newlands Park, by junction 10 of the M1 motorway, is the most exciting, ambitious and inspirational development for Luton in our lifetimes. It will change our town, physically, for the better, but it will also help transform perceptions of our town, which has been unfairly stigmatised for generations.
We believe it’s time to put a sense of pride back into our town so, as concerned citizens, we are helping to raise awareness of these plans.

Thousands of you, celebrities, community figures, community groups, well-known Lutonians and businesses already support these proposals, but there is one major objector – Capital and Regional, a London and Johannesburg-based property company that owns The Mall shopping centre – which is trying to block the project and, as they have publicly stated, “kick the plans into the long grass”.

We believe these proposals will benefit The Mall too, so we say it’s time for Capital and Regional to listen to the will of the people and start supporting the plans that will give Luton a bright new future that we all want and deserve.

We are doing this by giving a voice to Lutonians through positive messages, community engagement events and multi-media campaigns about our town. We want to reach and hear from as many Lutonians and local people as possible because your voice matters most.

Now you’ve discovered our website you can find out more about the work that we are doing. You can find out about all the people and businesses that support our campaign. You can also follow us on social media – Facebook, Twitter, Instagram and YouTube – and help amplify a positive message about Luton by sharing our posts and videos.

You can sign up to receive our newsletter and get all the latest #saveourtown news and information straight to your inbox.

But, most importantly, you can tell everyone, from your friends, family neighbours, co-workers and anyone you come into contact with.

Together we are stronger. Together we can #saveourtown.

Would you like to help with the campaign?

We have set up a JustGiving crowdfunding page to help generate funds for our campaign. If you are able, we'd be eternally grateful for your donation, no matter how big or small.

Why are we raising money?

#saveourtown is a volunteer-led campaign group and, while we have a popular and ever-growing social media presence, we are aiming to reach all members of our community and not everyone is on social media, or online. To produce physical campaign materials and spread the message through community events, this costs money.

So, your generous donations, no matter how big or small, have and will be used to fund the creation and maintenance of promotion activity, purchase materials and prepare advertising campaigns to help spread the word about #saveourtown, and the proposals we support.

For example, your donations have helped pay for this website and for things like banners, that have been paraded on the pitch at Kenilworth Road, plus 80,000 posters and leaflets that were sent to Luton homes, so residents could learn about the once-in-a-lifetime chance to transform their town.

This also provided people with a chance to show their support by putting the posters in their windows to further spread the word. Didn’t get one? Don’t worry you can download the poster here for FREE.

Your donations have made that possible and so much more. Every penny raised will be accounted for and our accounts will be professionally verified annually. And when we all get the victory of progress for Luton, as a community campaign, any funds left when our work is complete will be donated to a Luton charity.

Here's what you've told us

While we believe Luton will be transformed by Power Court and Newlands Park, don’t just take our word for it.

People are having their say as part of our petition urging Capital & Regional, owners of The Mall shopping centre, to stop blocking a bright new future for Luton. Sign the petition here:

This is a chance to add to the original UK planning record of 11,000 people who wrote to Luton Borough Council in 2016, supporting the plans for Power Court and Newlands Park. The key difference now is the opportunity to tell the major objector why they need to change their stance and listen to what the people of the town want and need.

Also, all your responses (be polite) will be sent direct to the email inboxes of the Capital and Regional Chief Executive and Chairman.

Responses such as these...


David Whittington

This is the brightest future Luton has had in many generations

Chris Dove

This is a wonderful opportunity to give Luton something it has been crying out for for years… I grew up in Luton and followed LTFC in a stadium that was always outdated.As a music lover I had to travel out of town to see bands despite Luton being a major town it had no venue.I remember the River Lea before it was covered up.Power Court needs to be redeveloped, not by a faceless corporation but by a group that actually loves the town and want to improve it.This is a golden opportunity and if it fails shame on everyone.

Simon Marshall

Luton needs this badly not just for the club but for the TOWN!!!!

Nina Coodien

I sincerely believe it will move this town forward , bring opportunities to our community , our present and our future #saveourtown #please #thankyou

Rosette Davies

This is a great opportunity to regenerate our town and to leave a lasting legacy to future generations

Stuart Eaglesham

Our town needs to move forward with these developments, not just for the football club but for the town as a whole as we are being left behind the other large towns and cities locally, we cannot let them monopolize our town, We need this. THIS IS OUR TOWN!!!!!!!

Chris Gathern

This will just not benefit the football club, but the whole of the town.

Sue Armstrong

I love my town and want to see it prosper

Rob Jones

It matters to the folk of Luton, do the right thing and support the proposals for regeneration. PC and NP are the future and the Mall can benefit from this.

Susan Jones

We need to transform our town. The football family need a new stadium, it needs to be in our town, OUR Luton Town!

Mick Henman

I love my town, and it needs the kiss of life, dont see why non Luton people should dictate to me and affect my children /grandchildrens future

sheila fitzgerald

I believe in this town and it’s people

John Harley

Luton both need and deserve a better future which the Power Court and Newlands developments offer !!!

Helen Gatward

It is not just about the football stadium, it’s about what the town needs. And the town needs this!

Dave T

Future generations will not look kindly upon us if we allow big business to put their greed above this once in a lifetime opportunity to revitalise and regenerate our town.


Our Town deserves these fantastic developments. It is just not the Football club and supporters that will benefit. Just for starters a decent music venue would be great as there are no real local venues for larger bands/groups to play.

Paul Haynes

Luton as a town deserves investment and as a Lutonian I want to be proud of my home town once more.

Terry Coan

Best thing to happen in the history of the town

Dee Lovelock

This is a massive opportunity for Luton

Ray Coot

Let’s make Luton the town it should be & give the football club the stadium it & its supporters deserve .

Peter Woolston

Luton is a town full of culture and diversity but has been on the back foot for years. This is the opportunity it needs to stick its chest out, be proud and contribute to the UK economy and to people’s lives in the town. It will be a breath of fresh air and a new beginning for an historic and great town.

Cathy Hutchison

This is essential for the future of our town and our football club – no one should stand in the way of what is so obviously a hugely beneficial development to Luton.

Peter Atkinson

I’m signing because I want Luton Town Football Club, and the people of Luton to have a ‘brighter’ future and hope for ‘better’ days ahead! A future which will include more employment opportunities, perhaps for generations to come, and a greater choice of leisure! Do you really want to STOP all that, in addition to many having more ‘disposable’ income of which some of the above could be spent in Your Mall!

Anthony Mallon

These projects are vitaly important for the future of Luton!

Thomas Maher

I believe both project will deliver a better future for Luton, culturally and financially

Martin Roberts

This development must take place to transform Luton Town Centre for the 21st Century and restore it as a place Lutonians can return to and be proud of!

Darren Howard

Luton needs to progress for our future generations.

Jean Large

The whole town not just the football club need this development for future generations to enjoy

Angela Phelan

This will be the most important development in the towns history and nobody should be allowed to stand in the way of this incredible opoutunity which will benefit every Lutonian.

andrew kimberley

Both developments are a once in a lifetime opportunity for Luton and c&r do not own the town.

Stephen Hayhurst

I. want my grandchildren to grow up to be proud of their town


This is a once in a lifetime opportunity for the whole town and surrounding areas. Our children and grandchildren deserve the regeneration of Luton not more stagnation.

Roger Pile

I want a brighter, better town to benefit my children and grandchildren. These developments will make everyone proud of our town again.

Ann Clarke

I love Luton amd wamt it to thrive. I want mpre opportunities for young and old.

Michael Pratt

This great town and its community deserve these massive projects that are planned……who in their right minds would feel it necessary to stand against such a desperately needed investment in the town of Luton…..

Owen Clarke

This is a huge opportunity for not just the football club but the whole town, why should a company from London be able to control the town’s destiny

Vincent Mitchell

I want this great town to have a future and a new football stadium to be proud of.

Gavin Hay

Put the football to one side a minute. The regeneration projects at Power Court and Newlands Park will be the best thing to ever happen to my town. People from out of town will want to visit for the music venue alone. Add in the football and the new stadium and what a town we will have. Something that I, my children and future generations will be proud of.


Latest videos

Join us on social media



7 minutes ago

Save Our Town

READ ALL ABOUT IT! 📰🗞 We’re in the Beds BulletinThe latest Bedfordshire Bulletin is online now.
#COYH #LTFC #Hatters #PowerCourt #NewlandsPark #saveourtown #Luton
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View on Facebook

14 hours ago

Save Our Town

‪If you’re driving 🚗into Luton on New Bedford Rd you might spot our brand new #saveourtown sign on the Wardown Park roundabout. ‬
‪Though, park up safely before Googling our website😉for news and reaction to last night’s historic #PowerCourt decision and some cracking new videos from supporters, including two Luton Town Football Club legends
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18 hours ago

Save Our Town

Our 🎥videos from last night’s historic #PowerCourt decision have made Luton Town Football Club’s official site 😍.
More importantly, read this for more from Hatters CEO Gary Sweet on why we’re all now focused on Newlands Park.

#saveourtown🏟️ Have a read of what chief executive Gary Sweet had to say after the planning application for Power Court got the green light from Luton Council last night.

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View on Facebook


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Show your support by downloading our #saveourtown leaflet and poster and putting it up in your window. Don't forget to send us a photo!

Contact us

Do you want a bright new future for Luton?

Have you told those objecting to a bright new future for Luton to drop their opposition?

Thousands of people have already had their say by signing our petition.  Don't miss the chance to have yours!

Together we can #saveourtown. Find Out How


Thank you for signing the petition